Syllabus for digital Marketing Lessons

This is an approximate syllabus, each student has different needs and a different starting point. Typically we focus about two thirds of the lessons on SEO. If the student wants more or less focus on Pay Per click/Adwords that can be arranged.

• How Search works
• SEO: index, content
• SEO Strategy and Plan

• Web Site Speed Matters
• Google web page insights and factors
• Cache, image, and mobile speed optimization 

• Identifying and understanding your SEO competition and business rivals online
• On Site SEO
• Off Site SEO – Building Safe Links and Websites

• Intro to (Pay Per Click)PPC / Google Adwords: Pros and Cons
• Tools and techniques for B2C and B2B

• PPC/Adwords: Anatomy of a great Landing Pages
• Driving Traffic Through PPC and SEO
• Creativity and keywords

Private SEO Lessons

Clear Custom Lessons

Former Seneca SEO Professor

Oral, Visual, and Hands On Learning

  • Taught SEO and PPC at Seneca College
  • Patient, Clear, Articulate
  • Clear and Custom Lesson Plans
  • Oral, Visual, Kinetic Teaching Skills

Our SEO Marketing Services

Social Media Marketing

Search Engine Optimization

Pay Per Click & YouTube Marketing

Private SEO Lessons

Website & Graphic Design

Online Reputation Management