Syllabus for digital Marketing Lessons
This is an approximate syllabus, each student has different needs and a different starting point. Typically we focus about two thirds of the lessons on SEO. If the student wants more or less focus on Pay Per click/Adwords that can be arranged.
• How Search works
• SEO: index, content
• SEO Strategy and Plan
• Web Site Speed Matters
• Google web page insights and factors
• Cache, image, and mobile speed optimization
• SEO TOOLS I
• Identifying and understanding your SEO competition and business rivals online
• On Site SEO
• Off Site SEO – Building Safe Links and Websites
• SEO TOOLS II
• Intro to (Pay Per Click)PPC / Google Adwords: Pros and Cons
• Tools and techniques for B2C and B2B
• PPC/Adwords: Anatomy of a great Landing Pages
• Driving Traffic Through PPC and SEO
• Creativity and keywords
