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  • Writer's pictureMatija Krunic

Avoid the Pitfalls: 5 Rookie Mistakes in Your First AdWords Campaign

Embarking on your first AdWords campaign in the bustling digital streets of Toronto? Beware the common pitfalls! From neglecting negative keywords to spending money on the wrong ones, these mistakes can cost you. Here's how to avoid them:

  1. Ignoring Negative Keywords: Not using negative keywords can lead to irrelevant clicks. Filter out unwanted traffic and focus on what matters.

  2. Blind to Competitors: Not knowing what competitors are doing? Tools like SEMrush offer insights. Learn from rivals and outshine them.

  3. Wasting Money on Wrong Keywords: Ignoring the 80/20 rule can lead to spending on ineffective keywords. Focus on what drives results.

  4. Skipping Competitor Audit Research: Knowing how to outperform rival copy and rich media assets like image ads is crucial. Research, adapt, and win.

  5. Neglecting to Monitor and Adapt: The digital world is ever-changing. Regularly update your understanding, monitor competitors, and adapt your strategies.

Your success story starts with knowing what not to do. Outlearn competitors, connect with your audience, and seize success

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